Clarks Global Concept C7
The new Clarks global concept C7 provides a consistent look throughout all Clarks environments; retail, wholesale and outlet venues from the UK to China, Europe to the Americas. The new design creates a fresh and modern style targeted for its core customer as well as a younger group.
The contemporary look helps attract customers who may not have known the current stylish offerings coming from Clarks. They walk out - with their new shoes in hand saying: Who Knew?"
The adjustable SMARTWALL lit shelves allows the product to be beautifully displayed regardless of style or coloring. A splash of hot green is used to add to the contemporary feel and as styles change the color can easily be swapped out for a new pallet. In the US alone the new C7 concept has been well received and drawn in new customers. These stores are now out performing the previous Clark store design.